My, How Marketing Has Changed

Digital Marketing - How It Has Changed

I’m no super expert on Digital Marketing, but I do enjoy following the trends. I’m amazed at how much the mix of necessary tactics has changed in only a few short years.

The past (recent history):

  • Direct mail
  • Trade shows
  • Cold calling
  • Print ads
  • Email marketing
  • Website / SEO
  • SEM
  • PR
  • Referral marketing
  • Media buying
  • Social media
  • (What have I forgotten?)

New:

  • Some of the above (less cold calling, less print, less tradeshow spend)
  • Social selling
  • Employee advocacy
  • Influencer marketing
  • User-generated content
  • Customer engagement
  • Community management
  • #Hashtag optimization (shameless plug => @topicurious)
  • Content marketing (blog, video, infographics, eBooks, etc.)
  • Marketing automation
  • Big data
  • Personalization
  • Growthhacking
  • Mobile
  • UX
  • C-Level personal branding
  • Human-to-Human (#H2H via @BryanKramer)
  • Return-on-Relationships (#RonR via @TedRubin)
  • (What have I forgotten? => help me expand this list by commenting)

There is still no silver bullet. A smart mix of tactics is still required, but the mix is very different than it used to be.

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