I’m no super expert on Digital Marketing, but I do enjoy following the trends. I’m amazed at how much the mix of necessary tactics has changed in only a few short years.
The past (recent history):
- Direct mail
- Trade shows
- Cold calling
- Print ads
- Email marketing
- Website / SEO
- Referral marketing
- Media buying
- Social media
- (What have I forgotten?)
- Some of the above (less cold calling, less print, less tradeshow spend)
- Social selling
- Employee advocacy
- Influencer marketing
- User-generated content
- Customer engagement
- Community management
- #Hashtag optimization (shameless plug => @topicurious)
- Content marketing (blog, video, infographics, eBooks, etc.)
- Marketing automation
- Big data
- C-Level personal branding
- Human-to-Human (#H2H via @BryanKramer)
- Return-on-Relationships (#RonR via @TedRubin)
- (What have I forgotten? => help me expand this list by commenting)
There is still no silver bullet. A smart mix of tactics is still required, but the mix is very different than it used to be.
Hello, people of the interwebs. I’ve been thinking about starting up a personal blog for a while now. Well… I finally got myself a “round tuit”, so I no longer have any excuses.
I’ve been asking myself that very question for quite a while. I’ve often wondered why people would publish their personal thoughts, in all their glory, for the whole world to see. I guess, since I’ve been putting my thoughts out there in 140 characters on Twitter and status updates on Facebook for a few years, I’ve become a little more comfortable with such a public forum.
A good blog has many important attributes. Interesting topics, quality writing, and frequent posts, just for starters. Those attributes require a lot of work and commitment, and I’m finally ready to jump in with both feet.
Why the name Craigthusiast?
I have many interests. Some are work-related, and many more are fun-related. I also love to learn. I don’t like being a noob at something. I prefer to be knowledgeable and expertly. I tend to become a student of the subject. Some might even say, an enthusiast.
Hopefully others will find my interests interesting too. I guess we shall see…
Some of the topics I hope to blog about:
- Current events
- Being a Dad
- Social media
- Technology and gadgets
Hope you enjoy! If you do, perhaps you’ll Tweet, Like, or +1 me to your networks.
+1… is that a verb now?
Also, please comment on this for me. I’m looking for some feedback. In your mind, what is the most important attribute of a good blog that makes you want to come back and read future posts. I’m still learning about this whole blogging thing, so I look forward to hearing from you.